Tip #2: What You Need To Succeed Part : Can You Spot Your Ideal Client?

Who is your ideal client? Do you know what kind of clients you want to attract into your business? I know that in the past I didn’t. I didn’t know that I could “choose” my clients. Maybe you feel the same way – aren’t all clients equal? No, they’re not.

In working with a business coach over these past few months, Michael and I have come to a greater appreciation of our clients and what they bring to us as a company. We also have come to learn that we simply couldn’t provide what some clients were looking for in their businesses and have had to say good-bye. Although that was a tough one because who wants to say farewell to a paying customer, our coach assured us that when we made space for the new clients, the ideal clients, to show up - they would. And guess what? They have and they are amazing. Some of you are new to Superb Web Design and we want to welcome you and thank you for being part of our growth and development as you allow us to assist you with yours!

What is an ideal client? Think of your most perfect client and write down everything that you like about them. Are they punctual? Do they pay on time? Are they enthusiastic about their business? Do they communicate well? Do they love to send business your way because they are natural referrers? You may even want to close your eyes and see your top 3 clients in your mind and think about what makes them great. Once you have written those qualities down, look at the list and you have the makings of your “ideal client.”

Does this work? It absolutely does and Lisa Bullock of Bullock Performance Horses is proof of that. Because Lisa fits the bill of an ideal client for us, we had great communication right from the start. Lisa felt comfortable telling me what she wanted from her site, her dreams, goals and vision for her business. She trusted us and we simply wanted to do what we do well – make our client’s dreams a reality. One look at the “spec” website we designed for her and it was love at first sight.

Does that always happen? No, but when you are working with your ideal client, it makes communication so much easier so if something is not right, you don’t feel defensive or out of sorts. You “get to work”…together, to make it right for both parties. It’s a partnership at its finest hour. We’re committed to their success and they feel that in everything we do. They’re honest and open with their expectations so everyone’s needs feel met. It’s a win-win for everyone.

Lisa is thrilled with her new website that is currently in development. We are excited to have Bullock Performance Horses as a client as we get to ride the web with her and win. Watch our website portfolio for Lisa’s website launch in mid-July! What about you? If there is anything we can do to help you grow your business to another level of success, please just let us know. And in the meantime, think about your ideal client. Because as you surround yourself with amazing people, like we have, it is a wonderful thing to experience in a business.